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-->UNI PROJECT
spring 2023



Swedish industry giant Atlas Copco is aiming to pioneer a new segment—the electric grinder segment—which is predominantly found outside traditional industrial setups. 

With this also comes the design opportunity to define the new age of angle grinders for Atlas Copco.

How will the Atlas Copco future electric angle grinder look like?

The research was made collaboratively within a team, with the shared mission of exploring problem areas and identifying design opportunities.

Gender balance in the workshops became an area of inquiry, as we quickly recognized a significant lack of female representation. 

Furtermore, as I did research on the subject I found that metalworking is one of the professions with the biggest gender imbalance.


So - I introduced a new perspective by challenging the predefined narrative and introducing my user persona, Grinder Gracie, in contrast to the persona given to us by Atlas Copco, Grinder Greg. 


This was driven by my questions on whom the design should cater to—whether it should conform to the existing target group predominantly consisting of men or strive for a more transformative approach. 





 
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contact me:
+46 725882180linkedinirmasvenningsson@gmail.com